Bill Lewis Lures

About

Bill Lewis Lures, headquartered in Alexandria, Louisiana, stands as a premier fishing tackle manufacturer and the original creator of the legendary Rat-L-Trap lipless crankbait. Founded in 1971, this family-owned and operated company has maintained its commitment to American manufacturing excellence for over five decades. The company employs approximately 100 dedicated workers, many with over 20 years of service, who handcraft each lure using exclusively American-made components at their Alexandria facility. Bill Lewis Lures revolutionized the fishing industry with the invention of the Rat-L-Trap, featuring innovative Liv-N-Sound technology, a unique sound chamber design, and distinctive flashing profile that has dominated the market for 25 years. The company continues the legacy of founder Bill Lewis, who began operations from his kitchen before establishing the current manufacturing plant in Louisiana. Every lure undergoes meticulous hand assembly and painting processes, ensuring consistent quality and performance that professional and recreational anglers worldwide trust. Bill Lewis Lures represents authentic American craftsmanship in the consumer goods industry, combining traditional manufacturing techniques with innovative design to produce fishing lures that have become industry standards and spawned numerous imitations throughout the tackle industry.