Crocs Inc

About

Crocs, Inc., headquartered in Broomfield, Colorado, is a global leader in innovative casual footwear, renowned for its iconic foam clogs that blend comfort, style, and affordability. Founded as a limited liability company in 1999, the brand launched its signature clog-style footwear in the United States in 2002, leveraging a proprietary material called Croslite for lightweight, durable, and odor-resistant products. The company's rapid rise to popularity in the early 2000s transformed it from a niche boat shoe alternative into a mainstream fashion staple, appealing to men, women, and children worldwide. Crocs designs, develops, manufactures, markets, and distributes a wide range of casual lifestyle footwear and accessories, including sandals, boots, slides, and customizable charms known as Jibbitz. Emphasizing versatility, their products are marketed for everyday wear, outdoor activities, and even professional settings like healthcare, where the easy-to-clean design is prized. With a mission to deliver simple, comfortable, and fun footwear that empowers self-expression, Crocs has expanded its portfolio through acquisitions and collaborations, such as the 2022 purchase of HEYDUDE, enhancing its casual shoe offerings. As a publicly traded company (NASDAQ: CROX), Crocs operates in over 85 countries, boasting strong market presence through e-commerce, retail stores, and wholesale partnerships. Key milestones include surpassing $1 billion in annual revenue in 2011 and continued growth amid post-pandemic demand for comfortable loungewear. Committed to sustainability, Crocs aims for net-zero emissions by 2040, incorporating bio-based materials in new lines. Today, with a focus on innovation and consumer value, Crocs remains a dynamic force in the footwear industry, continually evolving to meet global trends.